Lower back after that last video you just totally inspired obviously inspire your socks off having to
wear no I'm going to uninspired you're going to go really to be practical All right.
No this isn't a process that I can guide you through.
All right.
This is generally something that we've really got to work out for ourselves as business people as entrepreneurs
and here's the thing.
I know that you understand the entrepreneur's journey.
If you ever do connect with pioneers entrepreneurs business people CEOs you are hopefully going to be
able to identify where abouts on their journey they are right now.
Here's the thing.
A guarantee right.
No you are.
No one is going to come to you for life coaching who's absolutely correct.
It's just not going to happen.
All right.
Remember the levels of release ability.
This would be like am.
So this would be like someone like Tony Robbins who's absolutely dominated the industry for the last
30 or 40 years who's got hundreds of different products he's held more live events and workshops and
what I've had hot dinners that would be like him coming to me for coaching.
All right.
And just ain't gonna happen right.
So to help you manage your expectations.
But here's the thing.
What you will find sometimes is people operating in rules of significance you know perhaps high up in
management to leadership or something like this.
And am I not actually really disillusioned and decent and kind of disheartened as well because what
the fuel like is kind of like glorified slaves.
Right.
Remember the slave mentality doesn't always have to be coming from a place a lack sometimes a slave
mentality can exist when we're coming and operating from a place of absolute abundance or financial
increase and all that kind of depends upon how much value we place upon money.
All right.
OK.
Sure and some big ideas with you here.
So I want to present you with the business model canvas.
No this is not a new concept.
I didn't create this is one that I've you know I've used countless times over the years.
No.
I'm sharing this with you.
In this section of the course because it can kind of be multipart best as well.
The Business Model Canvas is kind of like a modern contemporary way of business planning.
We know that the thought of writing out a business plan can be quite daunting for many people.
And I'll be straight with you.
I have never ever written a business plan my whole life.
All right just wouldn't do it.
Why.
Because you can write the absolute perfect business.
I wasn't a 27 and a half page documents.
But then when it comes to getting started an entire plan can crumble and sort of in the first few days
again started.
So a business model canvas is kind of like remember the last section we looked at brainstorming or are
men a mind mapping.
This is kind of like a business mind map.
All right.
Kind of a little bet except it's broken down into one two three four five six seven seven different
segments is that right.
Yep.
First things first.
Well want to be looking at our key partners right.
You get to decide whether this project that you're looking at or if your coach and someone perhaps through
their early days of pioneering a business you want to get them just to think about who they actually
need.
All right.
Whether this is a business that they're going to be able just a pioneer and crack can muster on their
own or whether they genuinely do need to develop some partners to take with them on the way.
Right.
So share with you a little bit of practical insight here.
And would I be effective working on my own.
Absolutely not.
All right.
So who do I need in my life to be to be effective.
Well I need first and foremost a current.
All right.
I need a current who works away in the background here they're making a mess on the board here.
So I need a Karen and current that helps me at demonstrations takes care of all the administration in
the background.
She pretty much manages all our finances and budgeting and all that kind of thing.
We're very very practical level no obviously.
As my wife she has a whole lot more than that.
But I wouldn't be able to function to the degree that I function without current functioning effectively.
All right.
Hence the reason I'm really excited about some of the conversations that we've had throughout this course
so far.
Totally relevant and appropriate for our at at our in our marriage and business and life.
And then we've got Laurie Laurie who does all of our video production or editing.
He manages the team in the back hands right.
These courses wouldn't exist without Laurie and Laurie's team.
And then we've got Callum and Callum takes care of all the graphic design and everything the moves and
looks really jazzy and smart and funky and creative.
That's him.
And then all the resources that you've seen throughout the course so far.
Well they were designed and developed by Beckham.
She's been developing and creating those for the last 12 to 15 months now.
And then we have the ecology Web site which is Julian.
Julian works and he pretty much was a brainchild of that bad boy.
And then we've got the fact that the practice experiment Facebook community which most people who take
these courses are part of.
I think we're about 25 or 26 those members right now.
I couldn't possibly match that by myself.
All right.
We actually have a very very tight community of students who used to or who have worked through these
courses in the past.
Now moderating and managing some of them have been stepped up to become directors of ecology.
All right.
We've got some that do my best to manage around about 20 to 25 relationships.
All right.
This is a lot of people.
All right.
So obviously connect with and you know and remain remain kind of bonded with.
But I'm saying is what I'm seeing here is that I would be completely ineffective working on my own.
And how do I know this because I tried an attempt at work on my one for years.
I can remember at one stage when it started coaching I end up spending three months trying to build
my own Web site and I built a Web site that at work no because I didn't know how to make a website work.
A social media.
And then there's you know in the courses and producing the courses I used to work some days like 16
17 18 hour days and the first few years of mining comes marriage because I was trying to do it all by
myself because I didn't understand the value of delegating and building working partnerships.
All right.
So I've only become more effective in my life as I've as I've integrated and belt key partners in summer
and to my work and practices.
So key activities.
All right.
I'm just talking about me here.
Obviously you can relate this business model canvas to yourself.
I'm just giving you a little bit of insight.
My own my own experience of it but then I'm going to argue once we're done here if you do fancy and
pioneering or becoming an entrepreneur or a business owner or something like this then try to work this
out and working the story for yourself but you don't just have to play is the business you can apply
this to any facet of life.
All right.
Your honesty can key activities video production course creation designing slides video production editing
workbooks and online management.
These are about 20 different 20 different activities that I want to be focused on and thinking about
pretty much every single day.
And sometimes miss stuff and sometimes they upset people because of course or overlook something or
prioritize one thing instead of another or get it wrong.
It's kind of like a big juggling act.
All right.
Especially when you start working with a lot of people.
But here's the thing.
The one thing that we must remain grounded and sometimes people will come.
People will go.
All right.
Sometimes the key activities might even change or the priorities might kind of shift around a little
bit.
But the value propositions generally must always remain the same the value propositions are going to
have to be in alignment with what the core mission is or what the core vision is what you're actually
here to achieve.
Now for me I give myself a really really loose vision which is teach a man to teach other people how
to fish so that we can end world hunger.
How this works itself might it just means that every activity that I commitments aim to I'm asking myself
the question is this an alignment with kind of where I actually want to be.
Is this important is it can help me get closer to where I want to be or is it just going to drag me
away from is this important urgent not important not urgent or or whatever.
I use the Eisenhower matrix as well people alright I genuinely do value property value propositions
I want to look at the value that are much the then people.
So courses like this are kind of just a starting point but where the real value comes from is the community.
All right.
Because they understand that I'm only one man.
So if you're watching this course instead of ecology or inside of one of the e-learning Marketplace
Web sites you've just bought the course you've enrolled in it you thought well you know it is quite
cheap.
Not really losing much here.
Then you'll get your hopefully found a level of value.
But what I always encourage students to consider is that the real value actually comes about when we
start put the principles into practice and you can try to do that by yourself or you can do it as part
of a community.
Hence the reason the practice makes permanent Facebook community exists as does ecology for those who
do want to take that next step on entrepreneurial pioneering journey.
A complete support community for those who are going in exactly the same direction.
That's the value proposition.
That was what I was here to achieve to create the kind of community for other people for you and people
like you that I never had for me when I first got into the game.
All right just see what we're doing here.
Customer relationships again you want to figure out what your customer relationships look like what
they're going to be based upon.
Right.
Are they going to be founded upon trust and if so know what systems and processes need to be in place
to obviously protect this trust.
It's not there's a right and a wrong answer here but it's all the questions that we want to be thinking
about customer segments.
So I teach a range off of modalities so teach of sea life coach and teach neuro linguistic programming.
Why them.
Sick to death.
Oh the money that I've spent over the years attending training courses from year very very academic
and very intellectual man know having left a couple of weeks worth of training.
None the wiser as to how to put any of these ideas into practice.
No way this thing is just a whole lot of academic waffle.
All right.
So customer segments will understand there's going to be some people that just want a little bit information.
Then there's gonna be some people who want insight understanding so they can actually go and apply that
which they're learning.
There's two different groups of people.
Then there's people who are interested in neuro linguistic programming.
Then there's people who are interested in life coaching and then we've got some people who are interested
in cognitive behavioral therapy and then we have some people who actually want to learn how to teach.
Then we have some people some people who are here because they genuinely just want to learn how to build
a business.
They're looking for some insights and practicalities some first couple of steps to get started.
So customer segments sometimes the message that we communicate on our actions or our efforts are going
to be directed to different channels.
You know we've got to work out what these channels are going to be revenue streams.
All right.
Here's a principle that I learned the hard way a lesson I learned the hard way probably over the last
couple of years don't have all your eggs in one basket.
All right.
When I first started out I was completely reliant on one of the online learning place marketplaces.
So it's sort of create these courses and I would sell them all through one platform.
No this was fantastic.
On the months that their sales were were high and what I would generally do again a mistake that I made
was that I based my my budgeting for three to six months ahead upon the last three months of sales.
Now this was fine if I had three really good ones to sales back to back but then I'd get a bug in place
if I was to have three or four really low months of sales.
Well guess what.
That's right.
Budget goes out the window and I'm struggling.
All right.
So revenue stream is what I'm seeing here.
The principle is not to have all of our eggs in one basket.
Let's look at multipurpose ideas multi purchasing products or services and I'm going to share with you
a price and structure right and that can actually enable you to offer pretty much the same service but
to different outlets to different groups of people or individuals in different contexts with different
price points.
All right.
No I'm not saying that everyone is going to go on to create digital products and fortunately today the
market's becoming a little bit flooded.
I think since SA launched the first version of this course and I have seen three people that I north
have two to that are two that I actually knew personally virtually transcribed and wrote some of the
video was word for word and then copied and they're selling their courses alongside.
So I might know this doesn't much about us.
From what I'm just gonna remind you off here is initiators innovators and imitators right.
When we are committed to imitating people we're actually choosing to be a second rate version of ourselves.
The world doesn't need any more mes but the world still waiting for you to come along.
Whatever that means.
So revenue streams and cost structure.
We want to be thinking about how it is that we're going to charge for our team or for our services and
once we start growing on this entrepreneur's journey right thinking we're all still learning what we're
starting out right.
You can't expect millions overnight.
It's just not wise it doesn't work like that.
But once it's kind of like a supply and demand principle this is a basic principle of financial economics.
All right.
If there is one you and you have so many hours per day and there's only one or two people who want an
hour of your time every single day we can only charge so much for that because you charge too much and
they don't want to.
We're left with nothing whatsoever.
But things change slightly when you've got a couple of hundred thousand people who all want you time.
And it might be the case of 150 thousand people from this from this group are still operate insulin
slave mentality and they're broke and their skins.
And they say I can't afford to pay for this I want I want your time for free you should just be on free
value to the world but you don't have to do that.
That's the good news.
Right you can charge a premium rate for your time no one that of this group of quarter of a million
or whatever.
There's gonna be a small handful who can afford that and they will pay for it.
Which means that you can be as philanthropic as you want I've known many life coaches and health practitioners
to have such a wishy washy cost pricing structure in place and I've known more Brook life coaches honestly
than than anything else.
But it is really make a difference.
I'm here to make a difference.
Well let's just think back to that idea shared earlier on right.
It's fantastic having insight and wisdom and experience and knowledge and that'll get you so far but
it's knowledge wisdom and money that ultimately gives you influence.
All right.
Wouldn't it be excited thinking that yes you might very well be able to relate to those people who are
skint and broke at the bottom of the food chain.
But wouldn't it be nice to also think that you might be able to relate to those who operate at the opposite
end of the spectrum.
Because guess what.
Sometimes they need coaching to the right it's good not to put all of our eggs in one basket and it's
good to make ourselves as accessible as physically possible.
All right.
So am I miss going to change slides here a little bit.
Now I want to give you a really simplified version before sending you off to go and work through a business
model canvas for yourself.
All right.
No.
Even if you aren't inspired even if you don't want to set up a business go through the exercise anyway
because you never know who you're going to meet moving forward.
You might end up having a friend or you might have a friend who wants to build a business and you can
still use this tool with them.
Again this business model congress can also be applied to running a family home or running a social
grew poorer charity or anything you can multipurpose at the right.
You've just got to get creative anything can So break this down so simplistically as possible before
I pass the baton over to you and you're going to work through this for yourself.
Again you can download the worksheet and the additional material section of this video lecture.
First things first.
Key partners who helps you Who are your allies going to be other people are the companies or the other
organizations are these social groups who name them.
So you know who it is that you need to start forging better relationships with key activities what you
actually do know what you're talking about doing.
What do you actually do.
What is the actual value that you are going to deliver or offer people or provide for people.
Key resources who you are and what you have resources.
What have you got.
Have you got a computer that goes down do you need some software or that goes down.
Right.
Also what is it about you that makes you unique.
What's your experience because your experience then becomes your authority.
You need authority to be deemed as an expert in any field of influence.
All right bottom line full stop is just what you need.
You value propositions how you serve all the people and what you can do to help them or resolve some
sort of pain point or issue that you have that they have in their life.
All right this could be through a product or through a service or through an offering or through whatever.
That's entirely up to you.
All right it's just a framework you've got to flesh it over yourself.
Customer relationships is how you interact with them.
How practically how do you interact with them.
How do you see these relationships being that you want them to be mutually beneficial.
Do you want them to be when when you just want to screw people over and get away with paying people
the least amount that you can get away with paying them because if you do that I guarantee you certainly
aren't going to qualify for another person's best efforts.
All right.
Want to be looking to foster and nurture these when when work in relationship environments.
All right.
So think now about some of the other principles that have shared through the course customer segments.
Who you help and who your niches right Aneesh can just simply be the group of people that you relate
to the most especially as a life coach.
When you start notes of your pioneering or if you're in the pioneering phase of a business for me my
example was working with makes military personnel.
Why.
Because I've been there done that.
I could relate to that.
It was through those guys that I really got to earn my stripes grow and experience and ultimately develop
my core competencies that I share.
And these courses today look at that some shared my whole process with you all my secrets.
All right channels.
How did these people get to know you.
No it didn't build this into the last clip from Bowden in here channels is fantastic having the greatest
set of products and services and offerings and you can be most competent life coach a practitioner in
the world.
I'm talking to you as if you are going to start a business but it might be your case the admins in which
case you can just skip this video and move on to the next bit.
Channels are all about how you're actually going to connect and engage with the audience.
You got social media today.
You're going to have to look at a website at some point.
Why.
Because everyone is online.
All right.
The days off taken I a high price adverts and local newspapers are gone skis.
You don't needs to get your phone number in the Yellow Pages or the local phone book.
Those days are done.
You'd need to get an online presence today.
That's just how it is that the times have evolved.
But how.
How are people going to get to know you.
How are you going to connect with other people where there aren't.
Again just linking this one idea.
Back in the early days when it didn't have money to afford a website and I didn't have the time to learn
how to do it by myself.
What I used to do was I used to go to the place where the ex military guys that I wanted to connect
with would hang out.
So there was a couple of local charity organizations and then those things a couple of ex military homes
are in Scotland.
I went to one up in a place called Brodie ferry.
There was about 60 odd ex military men and women lived and operated there.
I just went along and said listen you know I'm just a trial and I'm upright so I'm kind of and I'm setting
up this kitchen process project for ex military people.
I'm just looking for coffee people just to try it on and see if I can if I can help out.
It's just what I want to.
And that was for the first couple a guinea pigs if you like clients and then from there I managed to
get a little breakthrough with some of them and then they started talking about me and then they told
some of their friends on this Qin Gang.
He's actually not too bad.
He actually kind of knows what he's talking about.
You talk sense every now and again and they tell their friends that the next thing I ended up completely
inundated right with help requests.
No this was fantastic.
I went through quite a number of them all right and my competency levels just through the roof very
very quickly because I was able to identify trends and people.
I was able to learn how to ask the right questions in the right way at the right time to help people
look at the life from alternative perspectives and ultimately resolve their own issues.
And that was the channel that I took and from there I ended up getting paid from another organization
that opened up new doors and all I'm seeing here is we just need to start in point to get started.
You know every journey starts with a first step right the channel that you choose fast will just simply
be your first step.
Revenue streams and what you get back or how you're paid in return to start with a you might just be
getting paid and fulfillment.
You may just find it rewarding and that's fantastic but fulfillment don't pay the bills right.
So at some point you want to start thinking about monetizing your endeavors.
Why hope why the hell not.
It's all right.
People have no problem in paying for that which they perceive as being valuable.
Let's talk about their uncanny cost structure.
Yeah cost structures.
What you give out or what you pay.
So you've got to look at your know guns as well.
Here's a funny thing right.
Many people when they first get started don't want to charge all right for them for the time.
They feel guilty for charge and I did enough for start.
Now here's the thing and I wanted.
I needed a what I needed on wanted a really good lookin effective web site that worked all right.
But guess what.
I wasn't a web developer not a web designer.
I didn't know how to do this by myself.
I needed money to be able to pay for this Web site.
All right.
So when I had a vision for what I could use the money for I then didn't have a problem charging.
And even with the ex military guys I think at one point I had around about 20 odd guys.
They were saying Okay and can help us help us coaches coaches coaches and help us out.
You're such a good lad just such a good egg.
Of course I was a good egg I was giving them you know pretty much a couple of days a week and a time
for absolutely nothing.
Then I said right guys listen if I'm coming along here Today I'll do workshops instead and I'll do like
one workshop a week but I need everyone to contribute I need everyone to donate.
Kind of this a free anymore if you want more time you've got to pay for it.
Not much but I want everyone to contribute 10 pounds ahead.
So if I had a workshop with 20 guys turn up what was like 200 pounds for it or for one day's work which
just allowed me to be so much more effective.
That one idea are built into the price and structure framework that I'll share with you.
And a few videos time.
Puts a bonanza.
All right this is the Business Model Canvas.
Just the last slide before a pass baton button over to you.
Yes I've talked primarily about business here.
Once you've been through this process a couple of times yourself and you understand how it is that your
business or your project or whatever you want to commit the rest of your life to is going to be impacted
by all these areas.
This is what qualifies you and gives you the authority to be able to guide another person through the
same process.
You've got to go there first before and you've got to go there first.
But even if you don't use this model in a business context right you can use it in a life context.
All right.
Who do you need in your life that's going to enable you to be a more effective human being right.
What key activities can you subscribe to and are committed to today.
Are going to help you to be more productive more effective and more valuable human being.
What value do you actually want to offer the world.
What sort of relationships do you want to have with people.
So let's just cross so customer here and just relationships fill stop and I guess you can you can work
the rest out for yourselves.
So that's the business model canvas.
I do hope you've found my work in office and my explanation relatively useful and again I've mentioned
go to the additional materials section download the worksheet and give it a go yourself.
All right.
And the first time I worked through this it kind of pointed me about six months to work through.
All right.
Just allow this to become you like your medium to long term vision board.
Even if you're even saying I'm self-employed seems intimidating and you're saying to yourself right
now this is then that now I'm years away from doing this doesn't matter.
Print off the worksheet stick it up on a wall somewhere and when you get ideas just start filling in.
And even if it takes you six months every journey starts with one step right my friends.
I think I'm done with this one so hope you found this video useful and I look forward to seeing you
again in the next clip.